Big Brothers Big Sisters of Orange County
Graphic Designer: Saish Kotecha Creative Director: Jarred Romley Agency: Reach and Acquire
Big Brothers Big Sisters of Orange County tasked us to build out a social/print campaign to help recruit male BIGs into the BBBS program. From magazine ads, postcard handouts, a landing page, and social infographics; the #HOWTOBIG campaign increased the number of male sign ups for BBBS by 80%.
Handout postcards for BBBS #howtobig campaign leading card holders to landing page to sign up and learn how to become a BIG for Big Brothers and Sisters of Orange County.
Along with a full-fledged creative campaign, we designed two infographic ads for Orange County based magazines.